Themagicof
Programmatic Advertising
Programmatic advertising corresponds to the automation of the media buying process by targeting specific audiences and demographics. Programmatic buying is powered by algorithms and machines to buy most of the today web inventory with the best efficiency.
Our programmatic buying expertise in Prismatic brings the best results to our client, applying a proactive campaign management within a tech-focus environment.
Why us ?
What makes our programmatic advertising services different?
Growth marketing approach
Iterative and agile methodology to push optimization boundaries.
Real-time Optimization & Reporting
Allow us to pivot our strategy quickly and stay ahead.
Expert programmatic management
Our staff is into programmatic since the commencement; we can proudly say that we have 10 years of programmatic buying experience.
Exclusive partnership services with the best players
3rd party data, trading desk, brand safety and other tech partners to skyrocket your KPIs.
Transparency first
We believe that transparency is key when managing client’s budget.
Methodology
Our methodology to successful campaigns
Growth and agile methodology following an iterative and validated learning approach to build on success.
planning
The safest way to achieving goals starts with a digital marketing strategy and a great planning.
trying different formats and segments
We try many ad formats and segments with all type of data (1st party data, 2nd party data and 3rd party data).
refine audiences and formats
We start to refine our settings and cut all the less performing audiences and formats.
identify learnings and validate efficient CPM/CaC
We identify our winning settings based on efficiency. Efficiency will depend on the defined campaign objective. For example, CPM will be our indicator for Awareness goals, CPC for consideration and Acquisition Cost or CPL for Performance goals.
apply learnings and scale our campaigns
Once identified, we keep our most efficient channels, formats, and audiences and start to scale our campaigns to get the most of it.
Would like to see this in action ?
Our services
We offer two different services that will best suit your needs
Managed by Prismatic
We offer technologies and the experts to operate them.
We are chasing your KPIs realizing the strategy, implementation and daily optimization.
Self service
We offer the technologies (DSPs + tools) and you operate.
It requires a mature team in programmatic and the knowledge to operate.
Our partners
Connecting a fragmented ecosystem with your infrastructure
Ad Servers
DSPs
DMPs & CDPs
Data Driven Solutions
3rd party data providers
Brand Safety & Verification
Our clients
Trust by brands all around the world
The mission for Tecno was to introduce the brand in a new market: Mexico. Their new mobile phone, the Spark 7, launched and they needed awareness and branding campaign in the whole country.
Read more
Schneider electric asked us to strengthen their relation with their distributors in Canada. We proposed a personalized experience via DCO: Dynamic Creative Optimization.
Read more
Have you met Remy ?
Remy Meyer is one of the founder of Prismatic, he is based in Geneva. He would be happy to answer any questions you might have concerning programmatic advertising in Switzerland, or even digital marketing in general.
Call me at +41 78 623 31 98Book a discovery call
Let’s discuss your online marketing goals and see how programmatic adverting would help you achieve them.