Case study
The mission for Tecno was to introduce the brand in a new market: Mexico. Their new mobile phone, the Spark 7, launched and we have been asked to build awareness and branding campaign for the whole country.
Brief
- Introduce the brand in a new market: Mexico
- Communicate proposition values a smart way
- 6% reach on our target: 46M users / 18-30yo / 65% male, 35% female
- Campaing concept: Keep Dream Alive Or Quit Moving
Strategy in a few words
- TEASER: Raise awareness, looking to impact as much as unique users as possible
- LAUNCH: Trigger consideration, users interacting with our communication
- MAINTENANCE: Generate conversions, push users to buy phone
Plan
Results
30 000 CHF
Media Buying
26 200 CHF
Media Buying
14 Millions
Impressions
61 Millions
Impressions
550 000
Persons reached
963 000
Persons reached
6%
Reach
12%
Reach
4 923
New subscribers
3 800 CHF
Saved
Have you met Remy ?
Remy Meyer is one of the founder of Prismatic, he is based in Geneva. He would be happy to answer any questions you might have concerning programmatic advertising in Switzerland, or even digital marketing in general.
Call me at +41 78 623 31 98Book a discovery call
Let’s discuss your online marketing goals and see how programmatic adverting would help you achieve them.