Case study
The purpose of this campaign was to strengthen the relationship between Schneider Eletric and its professional distributors in Canada.
Brief
- A custom approach for the distributors and their clients based on a DCO (Dynamic Creative Optimization) while always aming at the highest ROAS.
- Scale the national rebate program with a 1% rebate on the revenue generated by the distributors via our campaigns.
Strategy in a few words
- Building a database of 12 500 electricians in Ontario
- Enriching intelligence with electrician characteristics
- Seglenting the database in 7 clusters to improve messaging and communication
Plan
Results
30 000 CAD
Media Buying
18 000 CAD
Media Buying
2.3 Millions
Impressions
3 Millions
Impressions
16 000
Clicks
19 000
Clicks
8 500 CAD
Avg. Lead value
11 CAD
ROAS
700 000 CAD
+34%
Sales
Have you met Remy ?
Remy Meyer is one of the founder of Prismatic, he is based in Geneva. He would be happy to answer any questions you might have concerning programmatic advertising in Switzerland, or even digital marketing in general.
Call me at +41 78 623 31 98Book a discovery call
Let’s discuss your online marketing goals and see how programmatic adverting would help you achieve them.